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Trade mark modernization in the European Union: How to preserve the distinctiveness of your trade mark
by
Cathérine Elkemann

Brands are valuable assets that need to be maintained and modernized over time in order to remain relevant. However, modernizing a brand is a balancing act. On the one hand, the brand needs to be updated to reflect changing consumer preferences and market trends. On the other hand, it is important to maintain brand identity and recognition. Our blog post sheds light on the legal framework conditions based on European trademark law and analyses what options trademark owners have to adapt and further develop their trademarks without jeopardizing their property rights. We point out the pitfalls to watch out for when modernizing a brand and provide practical tips for successful brand maintenance.

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AI law update from Germany: GEMA sues OpenAI before Munich court
by
Michael Wittlinger

German collecting society GEMA now seems to be going on the offensive against providers of generative AI systems. Following the presentation of a – in their opinion – fair licensing model for generative artificial intelligence at the end of September, an “AI Charter” as a suggestion and guideline for the responsible use of generative AI was presented at the beginning of November, and now a lawsuit has been filed against OpenAI at the Munich Regional Court.

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ECJ facilitates legal protection for works of applied art from third countries
by
Michael Wittlinger

In a landmark decision, the European Court of Justice (ECJ) ruled on 24 October 2024 that the Member States of the European Union are obliged to protect works of applied art, regardless of their country of origin or the nationality of their creators. “Works of applied art” are objects that serve a specific purpose but are also artistically designed. Examples include furniture such as chairs, shelves and lamps, but also – under strict conditions – fashion creations.

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“Der Novembermann” part 2 - problems in the assertion of claims for reimbursement of warning costs, especially in supply chains
by
Lisa Kammann

According to the decision “Der Novembermann” of the Federal Court of Justice (BGH), the fees for warning letters are to be calculated on the basis of a so-called overall value of the claim (“Gesamtgegenstandswert”) and allocated to the individual warning letters if they are related to each other in such a way that the same matter is to be assumed.